The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you are costing out your products. If you are interested in … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody is immune. The point of thinking about … Continue reading

A Baker’s Guide to Trademark & Copyright Law

Copyright and Trademark Regulations for Bakers

In this tutorial, I’m going to zoom all the way in on the topic of “copying” when it comes to cake designs. I’ll explain the difference between what’s illegal, what’s unethical, and what’s perfectly fine when it comes to the work … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

How to Market Wedding Cakes

Here are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. VIDEO: 10 Ways to Market Wedding Cakes Plus 5 Ways NOT to … Continue reading